Anti-counterfeit infrastructure — hologram labels at population scale
TRUST,MADEVISIBLE.
AVRA mints cryptographic QR pairs for your hologram line, deducts credits only when you generate, and turns every consumer scan into proof, warranty and channel data.
The manifesto
Four reasons brands never leave.
Anti-counterfeiting
One credit. One label. One scan settles it.
Every hologram carries a dual cryptographic QR — shelf code and scratch code. The first claim verifies; the clone's scan raises an alarm. Fakes die at the point of scan, not in a courtroom.
E-warranty
The warranty is bound to the scan.
Registration happens the moment a consumer verifies. No cards, no serial typing, no lost invoices — the label is the warranty, and the record lives on AVRA forever.
Channel rewards
Pay the hands that install your product.
Electricians and mechanics scan at install and receive UPI cashback in seconds. Brands fund the rewards; you charge per redemption. The money-maker hides in the channel.
Scan data
The database a brand can't walk away from.
Labels are one-time sales. Scan geography, warranty records and tradesman wallets compound forever — and they all live on your platform.
The chain
How the money moves.
Reseller buys credits
1 credit = 1 label. Credits are your revenue moment — bought upfront at ₹0.35–1.50 a piece, before a single hologram exists.
A brand orders 10,000 labels
The reseller opens the console, generates a batch, and 10K credits are deducted. Cryptographic code pairs stream out as a CSV for the print line.
Print, QC, activate, scan
Codes stay dead until printing passes QC — a leaked file verifies nothing. Consumers scan for free; every scan compounds into warranty and channel data on AVRA.
Application — the hologram rides the product
The platform
A console built like an instrument.
Scan intelligence
Live verdicts — genuine, suspicious, fake. Clone attacks surface as anomalies the moment they begin.
Batch engine → CSV
Generate label batches in three modes. Credits deduct at the instant of generation; the CSV drops straight into your print line, and codes go live only after QC.
QW8N4KT2VZ
ZC6RB2NM9K
+ 9,997 more…
E-warranty ledger
Registration rides the first scan. Claims, coverage and proof of purchase — bound to the label forever.
Channel rewards
UPI cashback to electricians and mechanics at the moment of install. You earn on every redemption.
The scan database
Brands pay to market to the audience their own scans built. Stickiness by design.
Pricing
Priced per proof.
You pay for credits, nothing else. Your infra cost stays near zero; the margin is the model. Indicative rates — final pricing per reseller.
Under 10K labels / month
- Batch engine + CSV export
- Verification page for consumers
- Scan analytics, 30 days
10K – 100K labels / month
- Everything in Starter
- E-warranty ledger
- Clone-attack anomaly alerts
- Brand share links
100K+ labels / month
- Everything in Growth
- Channel rewards rails
- Dedicated infra & SLA